Last updated: August 17, 2026
Cutting Ball works with selected sportsbooks, gaming-technology companies, data providers, payment and cryptocurrency services, research organizations and other businesses relevant to adult sports-betting readers.
Commercial relationships support our publishing work. They do not purchase a guaranteed rating, a favorable conclusion or the removal of a verified material drawback.
For partnership inquiries, contact us.
Topic | Cutting Ball standard |
Audience | Adults age 21 or older interested in sportsbook research, pricing, bonuses, banking and consumer protection |
Opportunities | Affiliate partnerships, sponsorships, display advertising, newsletter placements and custom commercial programs |
Editorial rating for sale | No |
Disclosure | Clear and close to the commercial recommendation or placement |
Paid-link markup | rel=”sponsored” for compensated outbound links |
Responsible-gambling requirement | Mandatory for gambling-related campaigns |
Privacy and tracking | Must comply with applicable law and Cutting Ball’s consent controls |
Subject to availability, suitability and legal review, opportunities may include:
Compensation may be based on a qualifying registration, deposit, approved customer, revenue share or another agreed event.
Every affiliate arrangement is subject to our Affiliate Disclosure and Editorial Policy.
Clearly identified sponsored placements may appear in:
A sponsored placement will be labeled so a reasonable reader can understand the commercial relationship.
Display opportunities may include standard web placements, responsive creative or other formats approved by Cutting Ball.
All creative is subject to technical, legal, responsible-gambling, privacy and accessibility review.
Newsletter sponsorships may be available where Cutting Ball has obtained appropriate subscription consent.
Advertisers do not receive unrestricted access to subscriber lists.
Cutting Ball may consider partnerships involving:
Any methodology, funding or conflict that could affect how readers interpret the work should be disclosed.
Cutting Ball may produce sponsored guides or commercial explainers when the content is clearly labeled and does not impersonate independent editorial review.
Commercial content cannot include fabricated testing, guaranteed outcomes or undisclosed material claims.
A commercial partner may:
A commercial partner may not purchase:
The editorial team retains final control over sourcing, wording, ratings, analysis, corrections and publication decisions.
Buying advertising does not guarantee an independent review.
Being reviewed does not require buying advertising.
An operator may be covered because of reader interest, regulatory relevance, market importance, product differentiation, complaints, search demand or editorial judgment.
The selection process is described in the Editorial Policy.
Advertisers and non-advertisers use the same Corrections Policy.
A correction request should identify:
A supported factual error will be corrected regardless of commercial status. A supported editorial opinion will not be removed merely because a partner disagrees.
Material commercial relationships should be disclosed clearly and close to the relevant recommendation, endorsement or call to action.
Cutting Ball does not rely only on a footer link or a separate policy page when a reasonable reader needs the information to evaluate a recommendation.
A standard sportsbook disclosure is:
Affiliate disclosure: Cutting Ball may receive compensation if you register or complete a qualifying action through links on this page. Compensation may affect which operators are featured and where they appear, but it does not purchase a particular editorial rating. Offers, eligibility and terms can change.
The Federal Trade Commission’s endorsement guidance provides additional information about disclosing material connections.
Compensated outbound links should be identified technically with:
rel=”sponsored”
nofollow may also be included when appropriate.
A technical attribute is not a substitute for a visible disclosure.
Google publishes additional guidance on qualifying outbound links.
Gambling-related advertising must be designed for adults and must not:
Where appropriate, creative must include:
Cutting Ball’s standards and independent support resources are available on the Responsible Gambling page.
Cutting Ball may reject or remove advertising involving:
We may request licensing, ownership, compliance, advertising-substantiation or responsible-gambling documentation before accepting a campaign.
Bonus advertising must clearly identify or provide a conspicuous route to material terms, including where relevant:
A Free Bet should not be described as cash when the promotional stake is not returned.
Cutting Ball may independently calculate expected rollover cost or theoretical promotional value. An advertiser cannot require removal of a mathematically supported analysis merely because it makes the promotion appear less valuable.
Advertising creative must:
Additional expectations are described in the Accessibility Statement.
A partner must disclose and lawfully operate any tracking used in connection with a campaign.
Campaigns may be subject to:
Cutting Ball does not promise that every tracking technology can run before a user gives consent.
Partners must not collect passwords, private keys, seed phrases, full payment-card data or other unnecessary sensitive information through Cutting Ball pages.
Our practices are described in the Privacy Policy and Your Privacy Choices.
Media-kit figures, traffic estimates, audience characteristics and campaign forecasts should be dated and sourced from actual systems.
Unless expressly guaranteed in a signed agreement, Cutting Ball does not guarantee:
Invalid traffic, fraud, outages, consent choices, browser restrictions, market changes and operator eligibility can affect results.
Depending on the campaign, reporting may include:
Attribution systems can disagree. The signed agreement should identify the controlling measurement source and fraud-adjustment rules.
Cutting Ball may move, pause or remove creative that:
Campaign review does not guarantee that every jurisdiction permits the advertised activity.
Advertisers represent that they have the rights needed for supplied names, logos, images, claims, data and other creative.
Cutting Ball retains ownership of its original editorial content, ratings, methodology, design and independently created analysis unless a signed agreement states otherwise.
Copyright complaints are governed by the DMCA and Copyright Policy.
Rates, inventory, cancellation, billing, make-goods, reporting, creative deadlines, indemnities and other commercial terms will be stated in a signed insertion order or agreement.
Nothing on this page constitutes an offer that must be accepted.